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Book Cover
Streaming video
Author Burke, Kevin, (Founder, Lucid Marketing, USA)

Title The beyond mum / Kevin Burke
Published London : Henry Stewart Talks, 2009
Online access available from:
HSTalks Business & Management Collection    View Resource Record  


Description 1 online resource (1 streaming video file (38 min.) : color, sound)
Series Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570
Henry Stewart talks. Business & management collection. Marketing to women
Contents Contents: Motherhood -- What women want turned into a career -- A guy's perspective -- Pregnancy suit experience -- Mom project and Light Iris -- Draw today's mom -- Duality of motherhood -- Psycho: why we're scared -- Paying attention to behavior and attitude -- Consumer's power -- Mom's market -- Financial management in the household -- What's a marketer to do? -- Mom's circle of influence -- Moms online -- US adult internet users and penetration -- Mom bloggers -- Factors in evaluating online ads -- Online marketing communication preferences -- Personal email usage -- Books on marketing to moms -- Platforms to use
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Mothers.
Women consumers -- Marketing
Form Streaming video