Title 3D printing throws a wrench in the works for the Craftsman brand / Charlotte Allen, Gina Harden, Warren W. Fisher

Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Frances, a marketing consultant, was contacted by a former colleague, Rupert, who is now the brand manager for Craftsman tools. Rupert is concerned about a video depicting the apparent 3D printing of a Craftsman wrench. The case deals with the current and future impact of 3D printing and social media on branding, business strategy, and distribution. Students are put in the situation of a marketing consultant who must determine what advice to impart to the Craftsman brand manager as he navigates the impacts of emerging technologies Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Stanley Black & Decker Inc. SUBJECT Stanley Black & Decker Inc. fast Subject Product management -- Study and teaching -- Activity programs Product management -- Case studies Three-dimensional printing -- Economic aspects -- Case studies Product management Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Harden, Gina, author Fisher, Warren W., author ISBN 9781526469366 1526469367

Other Titles 3-dimensional printing throws a wrench in the works for the Craftsman brand three-dimensional printing throws a wrench in the works for the Craftsman brand

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