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Author Hoffman, Alan N. (Alan Nathan), 1954- author

Title AB Electrolux : challenging times in the appliance industry / Alan N. Hoffman
Published London : Rotterdam School of Management, Erasmus University, 2010
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary As World War II paralyzed many of Electrolux's manufacturing plants, the company reorganized some of its production facilities and made air filters and steel fittings for the Swedish defence forces. Following the end of the war, the company continued on its path to dominating the household appliance industry by introducing the first household washing machine in 1951 and the first household dishwasher in 1959. Acquisitions of other companies played an important role in the growth of Electrolux throughout the past 90 years and it helped the company become a global player in the industry. It has acquired over 300 companies from various countries throughout the world providing Electrolux with better production capabilities and access to large mature markets and established brand names, such as Eureka, Frigidaire and Kelvinator. Following years of acquisitions, in 1997, Eletrolux began a two-year restructuring program in an effort to improve its bottom line. It divested several of its sectors including industrial products, sewing machines and vending machines, the company laid off 11,000 employees and closed 23 plants and 50 warehouses. Following its success in the European markets, Electrolux-branded appliances were introduced in North America in 2004. Hans Str墥rg was appointed Electrolux's President & CEO in 2002 and remains in that position today. The company is currently the world's second largest appliance maker, behind Whirlpool. Electrolux has over 50,000 employees in over 50 countries around the world. Its headquarters are in Stockholm, Sweden
Notes Originally published in Hoffman, A. N. (2010). AB Electrolux: Challenging times in the appliance industry. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Electrolux Group.
Electric household appliances industry.
Form Electronic book
ISBN 9781526429148 (ebook)