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Book Cover
Author Calkins, Tim, author

Title A.1. steak sauce : Lawry's defense / Tim Calkins
Published London : Kellogg School of Management, 2004
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In "A.1. Steak Sauce: Lawry's Defense," Chuck Smith, brand manager of A.1., learned that Lawry's was entering the steak sauce category. Smith needed to determine if his company should defend their market share and if so, what the defense plan should include
Notes Originally published in Calkins, T. (2004). A.1. Steak Sauce: Lawry's defense. 5-104-045. Evanston, IL: Kellogg School of Management at Northwestern University
Description based on XML content
Subject Lawry's Foods, Inc.
Strategic planning.
Form Electronic book
ISBN 9781526447265 (ebook)