Title Aava natural mineral water. (B) / Anand Kumar Jaiswal, Harit Palan & Ingita Jain

Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour) Series SAGE knowledge. Cases SAGE knowledge. Cases Summary Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava Notes Originally Published in: Jaiswal, A.K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (B) (case and teaching notes revised 18/08/2015). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad Online resource; title from home page (viewed on May 3, 2016) Subject Aava (Firm) Brand name products -- Case studies Branding (Marketing) -- Case studies Strategic planning -- Case studies Mineral water industry -- India -- Case studies Brand name products Branding (Marketing) Mineral water industry Strategic planning India Genre/Form Case studies Case studies. Études de cas. Form Electronic book Author Palan, Harit, author Jain, Ingita, author ISBN 9781473975170 1473975174

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