Title 3G marketing : communities and strategic partnerships / Tomi T. Ahonen, Timo Kasper, Sara Melkko

Published Chichester, West Sussex ; Hoboken, NJ : Wiley, [2004] ©2004

Online access available from: Wiley Online Books    View Resource Record

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Description 1 online resource (xxiii, 332 pages : illustrations) Contents 1. Introduction -- 2. Market intelligence -- 3. Segmentation -- 4. Service development and management -- 5. Partnership management -- 6. Terminals -- 7. Distribution -- 8. Portals -- 9. Promotion -- 10. Branding -- 11. Service adoption -- 12. Reachability -- 13. Selling mobile services -- 14. Tariffing -- 15. Billing -- 16. Other revenue streams -- 17. Combatting churn -- 18. Marketing plan -- 19. Postscript -- Being part of the 3G revolution Notes Formerly CIP. Uk Bibliography Includes bibliographical references and index Notes Also available in print Mode of access: World Wide Web Subject Cell phone equipment industry. Cell phone services industry. Cell phones -- Marketing. Direct marketing. Form Electronic book Author Kasper, Timo. Melkko, Sara. John Wiley & Sons. LC no. 2004011077 ISBN 0470851007 (cloth : alk. paper) 9780470851005

Other Titles Three G marketing ThreeG marketing

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