Title The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors

Edition First edition Published San Francisco : Jossey-Bass, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
MELB	658.84 Que/Gmd		AVAILABLE

Description viii, 424 pages : illustrations ; 24 cm Series The Jossey-Bass business & management series Jossey-Bass business & management series. Contents Machine derived contents note: Contents -- Introduction -- Part One: Developing the Global Mind-Set -- 1 Theodore Levitt's "The Globalization of Markets": An Evaluation After Two Decades -- Richard S. Tedlow, Rawi Abdelal -- 2 "The Globalization of Markets": A Retrospective with Theodore Levitt -- Stephen A. Greyser -- 3 "The Globalization of Markets" Revisited: Japan After Twenty Years -- Hirotaka Takeuchi -- Part Two: Managing the Global Business -- 4 Rooting Marketing Strategy in Human Universals -- Luc Wathieu, Yu Liu, Gerald Zaltman -- 5 Organizing Multinational Companies for Collaborative Advantage -- Morten T. Hansen, Nitin Nohria -- Part Three: Managing Global Products -- 6 Global Standardization versus Localization: A Case Study and a Model -- Pankaj Ghemawat -- 7 It's a Small World After All or Is It? The State of Globalization in the Worldwide Automotive Industry -- Nick Scheele -- Part Four: Managing Global Brands -- 8 Strategies for Managing Brand and Product in International Markets -- Hans-Willi Schroiff, David J. Arnold -- 9 Managing the Global Brand: A Typology of Consumer Perceptions -- Douglas B. Holt, John A. Quelch, Earl L. Taylor -- Part Five: Managing Global Services -- 10 The Globalization of Marketing Services -- Martin Sorrell -- 11 Cost Economies in the Global Advertising and Marketing Services Business -- Alvin J. Silk, Ernst R. Berndt -- Part Six: Managing Global Supply and Distribution -- 12 Managing Global Supply Chains -- Ananth Raman, Noel Watson -- 13 Globalization of Retailing -- David Bell, Rajiv Lal, Walter Salmon -- Part Seven: Setting the Global Agenda -- 14 The Empire Strikes Flak: Powerful Companies and Political Backlash -- Daniel Litvin -- 15 Globalization and the Poor -- V. Kashturi Rangan, Arthur McCaffrey -- Notes and References -- The Authors -- Index Notes Formerly CIP. Uk Bibliography Includes bibliographical references (pages 361-386) and index Subject Export marketing -- Management. International business enterprises -- Marketing. Globalization. Author Quelch, John A. Deshpande, Rohit. LC no. 2004003711 ISBN 0787968579 alkaline paper

  Permalink