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Book Cover
Author Sundar, Aparna, author

Title Make-a-Ball my ball : how to improve the Wilson Custom Football Shop / Aparna Sundar, Helen Deval
Published London : SAGE Publications: SAGE Business Cases Originals, 2019


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or engravings to make it their very own. But Wilson is facing some unexpected challenges and the Custom Football Shop is falling short of its anticipated success. Students will need to reconsider the Wilson strategy and decide how to move forward with the Wilson custom product offering
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Wilson Sporting Goods Company.
Wilson Sporting Goods Company
Sporting goods industry -- United States -- Case studies
Sporting goods industry
United States
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author Deval, Helen, author
ISBN 9781526475350