| Description |
260 pages : illustrations ; 22 cm |
| Contents |
1. Communication of innovations : a journey with Ev Rogers / James W. Dearing and Arvind Singhal -- 2. Revisiting diffusion theory / James W. Dearing and Gary Meyer -- 3. Communication network analysis and the diffusion of innovations / Thomas W. Valente -- 4. Innovation as a knowledge generation and transfer process / Dorothy A. Leonard -- 5. On integrating social cognitive and social diffusion theories / Albert Bandura -- 6. Social marketing and the broadening of marketing movement / Philip Kotler -- 7. Communication and social change in developing countries / Srinivas Melkote -- 8. Implementing strategic extension campaigns : applying best practices and lessons learned from Ev Rogers / Ronny Adhikarya -- 9. Entertainment-education and health promotion : a cross-continental journey / Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana Elias -- 10. Everett Rogers' personal journey : Iowa to Iowa / Corinne L. Shefner-Rogers |
| Summary |
"This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy." "Overall, this book shows the range and impact of Professor Rogers' work in communication science, marketing, organizational change, sociology, and social psychology. Alongside personal narratives and memories of their interactions with Rogers, the contributors provide 'state-of-the-field' reviews, illustrating implications for practice."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Rogers, Everett M.
|
|
Communication of technical information.
|
|
Diffusion of innovations -- History -- 20th century.
|
|
Technology transfer.
|
| Genre/Form |
Festschriften.
|
| Author |
Singhal, Arvind, 1962-
|
|
Dearing, James W.
|
| LC no. |
2006017714 |
| ISBN |
0761934766 hardback |
|
9788178296241 India paperback |
|
8178296241 India paperback |
|
0761934774 paperback |
|
9780761934776 paperback |
|
