| Description |
ix, 260 pages : illustrations ; 24 cm |
| Series |
The Jossey-Bass business & management series |
|
Jossey-Bass business & management series.
|
| Contents |
Corporate Transformation: An Executive Briefing -- Pt. 1. The Corporate Transformation Framework. 1. Generating Energy for Transformation. 2. Developing a Vision of the Future. 3. Aligning the Organization and Culture. 4. Orchestrating the Transformation -- Pt. 2. Profiles in Corporate Transformation. 5. Type I Transformation: Repositioning America's Most Admired Utility - Southern Company. 6. Type II Transformation: Revitalizing a High-Tech Legend - National Semiconductor. 7. Type III Transformation: Merging Businesses and Cultures - Norrell Corporation. 8. The IV Transformation: Managing Executive Leadership Succession - The PGA TOUR -- Epilogue: Are You Up to the Challenge? -- Appendix. The Strategic Visioning Process |
| Summary |
Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for leaders at all levels of an organization undergoing fundamental transformation |
| Analysis |
Corporate turnarounds -- United States -- Case studies |
|
National Semiconductor Corporation -- Management |
|
Southern Company -- Management |
| Bibliography |
Includes bibliographical references (pages 235-243) and index |
| Subject |
National Semiconductor Corporation -- Management.
|
|
Southern Company -- Management.
|
|
Corporate turnarounds -- United States -- Case studies.
|
| LC no. |
96051317 |
| ISBN |
0787903272 |
|
