Loss aversion : an overview -- Consumer behavior -- The market for legal services : contingent fees -- Litigation and settlement -- Legally induced reference points -- Correspondence between loss aversion and the law -- Evolutionary theories -- Cognitive psychology, commonsense morality, and the law -- Loss aversion : normative implications
Summary
Prospect theory posits that people do not perceive outcomes as final states of wealth or welfare, but rather as gains or losses in relation to some reference point. People are generally loss averse: the disutility generated by a loss is greater than the utility produced by a commensurate gain. Loss aversion is related to such phenomena as the status quo and omission biases, the endowment effect, and escalation of commitment. The book systematically analyzes the relationships between loss aversion and the law