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Book Cover
Author Anderson, Eric T., author

Title Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership / Eric T. Anderson & Elizabeth Anderson
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary From 2002 to 2011, coffee-machine manufacturer Keurig had grown from a privately held company with just over $20 million in revenues to become a wholly owned subsidiary of Green Mountain Coffee Roasters, a publicly traded company with net revenues of $1.36 billion. This case examines the rapid rise of Keurig
Notes Originally Published in: Anderson, E. T., & Anderson, E. (2012). Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership. 5-411-751. Evanston, IL: Kellogg School of Management, Northwestern University
Description based on online resource; title from home page (viewed on April 28, 2016)
Subject Green Mountain Coffee Roasters, Inc.
Marketing -- Management -- Case studies.
Competition -- Case studies.
Strategic planning -- Case studies.
Corporations -- Growth -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Anderson, Elizabeth, author
ISBN 9781473970083 (ebook)