Here are entered works on the decision-making processes, external factors, and individual characteristics of consumers that determine their purchasing behavior. Works on the selection and efficient use of consumer goods and services and on methods of educating consumers are entered under Consumer education
Consumer profiling -- Philosophy : Auf dem Weg zur Mitte : Bildung und Darstellung personaler Identität mit Produkten, Marken und digitalen Medien / Katharina Britz
