Communication in crisis management -- Kenya -- Case studies : Who could have seen this coming? : the Kenya Red Cross Society and the drought appeal of 2019 / Ben Otieno Ngoye (Strathmore University Business School, Strathmore University, Nairobi, Kenya), Halima Saado (International Centre for Humanitarian Affairs, Kenya Red Cross Society, Nairobi, Kenya), Caroline Wambui Gachari (University Relations and Communications Office, Strathmore University, Nairobi, Kenya)