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Author Tooma, Eskandar.

Title Arab African International Bank : the introduction of smart cards to the Egyptian market / [prepared by Eskandar Tooma and Robert Grosse]
Published Glendale, AZ : Thunderbird, The Garvin School of International Management, ©2005


Description 1 online resource (16 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary Arab African International Bank (AAIB) is a private-sector bank competing in Egypt against four large state-owned banks and about 20 other foreign and domestic private-sector banks. The case focuses on AAIB's retail banking strategy, and particularly on the launch of a "smart card" for use as a credit/debit card, and potentially for additional functions. The product is supported by VISA International, and AAIB is the first bank to issue the card in Egypt. The case describes the product launch, the positioning of AAIB in the Egyptian market, and the strategy that AAIB was following at the time of the launch
Notes Thunderbird case number: A06-05-0007
Title from resource description page (viewed November 24, 2014)
Bibliography Includes bibliographical references
Notes In English
Subject Bank al-ʻArabī al-Afrīqī al-Dawlī -- Case studies
Bank al-ʻArabī al-Afrīqī al-Dawlī.
Smart cards -- Case studies
Banks and banking -- Case studies
Business planning -- Case studies
Banks and banking.
Business planning.
Smart cards.
Genre/Form Case studies.
Form Electronic book
Author Grosse, Robert E.
Thunderbird, The Garvin School of International Management.