Title From hero Honda to hero v/s Honda in the Indian market : creating new consumer memories and perceptions / Arvind Sahay

Published London : SAGE Publications Ltd, 2017

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Notes Originally published: Sahay, A. (2014). From Hero Honda to Hero v/s Honda in the Indian market: creating new consumer memories and perceptions. MAR0448. Ahmedabad: Indian Institute of Management, Ahmedabad Description based on XML content Subject American Honda Motor Company. SUBJECT American Honda Motor Company fast Subject Consumers -- India Consumer behavior -- India Motivation research (Marketing) -- India Consumer behavior Consumers Motivation research (Marketing) India Genre/Form Case studies. Études de cas. Form Electronic book ISBN 9781473989412 1473989418

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