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Subjects (1-3 of 3)
Advertising -- Textbooks.
1
Book
2014

Advertising : an integrated marketing communication perspective


Belch, George E. (George Edward), 1951- author
3e
North Ryde, N.S.W. : McGraw-Hill Education, [2014]

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Location Call no. Vol. Availability
 MELB  659.1 Bel/Aai 2014  AVAILABLE
 MELB  659.1 Bel/Aai 2014  AVAILABLE
 MELB  659.1 Bel/Aai 2014  AVAILABLE
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2
E-book
2009

Launch! : advertising and promotion in real time


Solomon, Michael R., author.

[Irvington, N.Y.] : Flatworld Knowledge, [2009]

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3
Book
2013

Marketing


Kotler, Philip, author
Ninth edition
Frenchs Forest, N.S.W. : Pearson Australia, 2013

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Location Call no. Vol. Availability
 W'PONDS  658.800994 Kot/Mar 2013  AVAILABLE
 W'PONDS  658.800994 Kot/Mar 2013  AVAILABLE
 MELB  658.800994 Kot/Mar 2013  AVAILABLE
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