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Book

Title Flexible visual identity : logos for a stronger brand / edited by Chen Jinming and Wang Xiangliang
Published Mulgrave, Victoria, Australia : The Images Publishing Group Pty Ltd, 2018

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Location Call no. Vol. Availability
 WATERFT ART&ARCH  741.6 Jin/Fvi  AVAILABLE
Description 351 pages : color illustrations ; 21 cm
Contents Introduction -- The background of flexible logos -- Creativity and design of flexible logos -- Application of flexible logos -- Case studies
Summary In the internet age, the means of communication keep changing along with the increasing formation. It becomes more difficult to catch the public's attention and the monotonous and invariable logos can't meet the needs of current and future commercial society any more
Notes Includes index
Subject Logos (Symbols)
Branding (Marketing)
Commercial art.
Trademarks.
Author Chen, Jinming (Packaging specialist), editor
Wang, Xianglin, editor
ISBN 9781864707779 (paperback)
1864707771 (paperback)