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Book Cover
E-book
Author Weiermair, Klaus

Title Innovation and Entrepreneurship : Strategies and Processes for Success in Tourism
Published Berlin : Erich Schmidt Verlag, 2010

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Description 1 online resource (197 pages)
Contents Front Cover; Front Matter; Preface; Contents; Introduction; Tourism Development and Entrepreneurship; Moving from Traditional Tourist Products to Cultural Tourism Experience -- The Case of Swarovski Crystal Worlds; Handling the Volatile Demand -- The CVC Tour Operator Case in Brazil; G.A.P Adventures -- A Successful Canadian Tourism Venture; Touring Cars Finland LTD; The Case of Transmontagne; JOSKA Kristall -- Leading Tourist Company and World Market Leader in the Glass Manufacturing Industry; Innovation Awards in the German Tourism Industry
The Importance of the Time of Experience in the Innovation of Tourism Business -- The Sextantio Albergo DiffusoInnovation of Care and Cure in the Netherlands; The Spas of Salt Mine Bochnia -- A Polish Case Study; The Case of Howard Wilkinson and the Ayrshire Food Network; Innovation and Sustainability in a Mass Tourism Destination -- The Green Card in the Balearic Islands; Swiss Travel Bank (REKA) -- Entrepreneurship and Innovation in a Non-Profit Organisation (NPOs); Carlson Destination Marketing Services; An Interpretation of Case Studies on Entrepreneurship and Innovation in Tourism
Summary HauptbeschreibungInnovation - The story behind success in TourismTourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e. g.: G.A.P. Adventures
Notes Back Cover
Print version record
Subject Tourism.
Entreprenneurship
Tourism.
Form Electronic book
Author Keller, Peter
Pechlaner, Harald
Go, Frank M
Bernet, Werner
Brive, Valérie
Fischer, Eileen
Fischer, Elisabeth
Gartner, William
Golembski, Grzegorz
Israels, Ronald
Kronenberg, Christopher
Lynch, Paul
Markarem, Samir
Morrison, Alison
Olszewski, Marcin
Paniccia, Paola
Razumova, Maria
Reuter, Christopher
Tortella, Bartolomé Deyá
Trigo, Luiz Gonzaga Godoi
Valeri, Marco
Vellas, Francois
Weiermair, Klaus
Zehrer, Anita
ISBN 9783503126446
3503126449