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Author Barlow, Janelle, 1943-

Title Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart
Edition First edition
Published San Francisco, CA : Berrett-Koehler, [2004]
Online access available from:
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Description 1 online resource (xii, 259 pages) : illustrations
Contents Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors
Summary The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service
Bibliography Includes bibliographical references (pages 243-2445) and index
Notes English
Subject Brand name products.
Business names.
Customer services.
Form Electronic book
Author Stewart, Paul, 1966-
ISBN 1576758869 (electronic bk.)
1609943236 (electronic bk.)
9781576758861 (electronic bk.)
9781609943233 (electronic bk.)