Limit search to available items
Book Cover
Author Barlow, Janelle, 1943-

Title Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart
Edition 1st ed
Published San Francisco, CA : Berrett-Koehler, ©2004


Description 1 online resource (xii, 259 pages) : illustrations
Contents Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors
Summary The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service
Analysis Branding
Bibliography Includes bibliographical references (pages 243-2445) and index
Notes English
Copyright © 2004 Janelle Barlow, Ph. D., and Paul Stewart. 2004
Subject Customer services.
Business names.
Brand name products.
BUSINESS & ECONOMICS -- Customer Relations.
Brand name products
Business names
Customer services
Form Electronic book
Author Stewart, Paul, 1966-
ISBN 9781576758861