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Authors (Last name first) (1-2 of 2)
Steenkamp, Jan-Benedict E. M.,
1
2013
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya, author
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, [2013]
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2
2017
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M., author.
London, United Kingdom : Palgrave Macmillan, [2017]
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