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Title Product research : the art and science behind successful product launches / N.R. Srinivasan Raghavan, John A. Cafeo, editors
Published Dordrecht ; New York : Springer, [2009]


Location Call no. Vol. Availability
 W'PONDS  338.761 Rag/Prt  AVAILABLE
Description xii, 305 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index
Subject New products.
Engineering design.
Author Srinivasa Raghavan, N. R.
Cafeo, John A.
LC no. 2009929635
ISBN 9789048128594
9789048128600 eISBN
9048128609 e-ISBN