The study of the evolution process of a particular business will always remain interesting. Ahmedabad is one of the growing cities of India where many small businesses are carried out. The present case narrates the story of a businesswoman who had successfully transformed a home-based unorganized business into an organized retail chain of the tattooing business. It explains how small businesses can sustain against the winds of globalization and keep alive the spirit of entrepreneurship. The case also elucidates how a woman can run a business successfully along with the management of social responsibilities. It is a story of a budding business of an artist. It is a teaching case
Notes
Originally published in Patel, R. (2016). Mojjo Tattoo Studio: A Budding Business of an Artist. South Asian Journal of Business and Management Cases, 5(1), 21-29. DOI:
