| Description |
x, 230 pages : illustrations ; 23 cm |
| Series |
Prentice Hall essence of management series |
|
Essence of management series.
|
| Contents |
1. The essence of business economics: an overview -- 2. The analysis of consumer demand -- 3. The analysis of production costs -- 4. The competitive environment -- 5. Managerial objectives and the firm -- 6. Understanding pricing strategies -- 7. Investment appraisal -- 8. Understanding the labour market -- 9. Government and business -- 10. Business and economic forecasting -- 11. Business economics - a check list for managers -- Appendix: sources of business economics data for managers |
| Analysis |
Business Economics |
| Bibliography |
Includes bibliographical references (pages 223-224) and index |
| Subject |
Managerial economics.
|
| Author |
Parker, David, 1949-
|
| LC no. |
92012062 |
| ISBN |
0132847612 (paperback) |
|
