The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message."-- Portion of summary from book
