Intro; Half Title; Title Page; Copyright Page; Table of Contents; List of Tables; Abbreviations used; Preface; Acknowledgements; 1. THE IMPORTANCE OF PRODUCT INNOVATION; 2. PRINCIPAL ORGANISATIONAL DESIGNS; 3. HIDDEN ORGANISATION STRUCTURES; 4. THE CONTEXT OF THE CASE INVESTIGATIONS; 5. HOW INNOVATIVE FIRMS ORGANISE; 6. HOW LESS INNOVATIVE FIRMS ORGANISE; 7. CURRENT TRENDS IN STRUCTURING; 8. CONCLUSION; Bibliography and References; Index