Purpose -- Principles and values -- The customer -- Transparency -- Systematize everything -- Communication -- Accountability -- Prosperity -- Stewardship
Summary
-- It's Not the Big That Eat the Small, It's the Fast That Eat the Slow Encouraging employees to make the right moves without hesitation. J.M. Smucker has done this well by creating five guiding principles that employees at every level can apply to faster individual decision making. Doing more to constantly innovate and bring in new customers. Besides spending more than $2 billion on research and development, Procter & Gamble sends its senior executives to the homes of families who use their products in one hundred different countries, to learn their stories and connect with them, gaining fresh insights for new products. Being transparent about management decisions. Sonic Corp. knows this is the best way to drive trust and engagement with both employees and customers. Breathe easier. Handle any hurdle. Get things done faster. That's the way of the high-speed company ... and Jennings shows you how to build and sustain your own
