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Book Cover
Book
Author Holbert, Neil, 1931-

Title Practical marketing research : an integrated global perspective / Neil Bruce Holbert, Mark W. Speece
Published New York : Prentice Hall ; Singapore : Simon & Schuster, 1993

Copies

Location Call no. Vol. Availability
 MELB  658.83 Hol/Pmr  AVAILABLE
Description x, 302 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index
Subject Marketing research.
Author Speece, Mark W.
ISBN 0131459546 (paperback)