Customer Value: A Key Financial Metric -- Assessing Value Using Surveys -- Analyzing Stated Choice Surveys -- Product Planning and Systems Engineering -- Value Speculation in a Stock's Price -- Simulated Survey of Boston to Los Angeles Flights -- Analysis of a Multinomial Stated Choice Survey -- The Market for Hybrid and Diesel Mid-sized Sedans -- Revealed Values: Minivan Trends -- Effect of Market Dilution When Value Differs between Competitors -- Value of Interior Noise in a Luxury Automobile -- Quantifying the Trade-off between Acceleration Performance and Fuel Economy -- Value of Mustang Options -- Simulated Survey of Choice between Auto and Transit Bus Modes -- Assessing Relative Brand Value -- Value and Cost Benchmarking a Yogurt Market
Summary
"Value Driven Product Planning and Systems Engineering essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts."--Jacket
