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Book Cover
E-book
Author Bose, Derek.

Title Brand Bollywood : a new global entertainment order / Derek Bose
Published New Delhi ; Thousand Oaks, Calif. : Sage Publications, 2006

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Description 1 online resource (226 pages)
Contents First Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead
Summary Convenient coincidences and glycerine tears, star-crossed lovers and happy endings, mindless songs and energetic dances ... These elements, and more, have sustained the Bollywood brand of cinema for nearly a century, so much so that it has now found acceptance across continents. This book is a road map for the fast-changing entertainment landscape of India. It succinctly outlines how film entertainment in India is no longer just an artistic or creative enterprise. This is due to the rapid convergence of various media-home video, satellite television, radio, Internet, animation and gaming-which det
Notes Includes index
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
Print version record
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Motion pictures -- India.
Performing arts -- India
Motion picture industry -- India -- Mumbai.
PERFORMING ARTS -- Film & Video -- Reference.
Motion pictures
Performing arts
Bollywood
Film.
Geschichte.
Ästhetik.
Cinéma Inde.
cinéma indien -- industrie.
India
Bombay.
Indien.
Form Electronic book
ISBN 9788132102786
8132102789
9788132111788
8132111788
1282154079
9781282154070
9786612154072
6612154071