| Description |
206 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: Contents -- Introduction -- Chapter 1: A Winning Formula -- Chapter 2: Kid Empowerment -- Chapter 3: The YMS Guide to Successful Product and Program Development -- Chapter 4: Birth Through Age 2: The Dependency/Exploratory Stage -- Chapter 5: Ages 3 Through 7: The Emerging-Autonomy Stage -- Chapter 6: Ages 8 Through 12: The Rule/Role Stage -- Chapter 7: Ages 13 Through 15: Early Adolescence -- Chapter 8: Ages 16 Through 19: Late Adolescence -- Chapter 9: Gender Differences: Barbieʼ Meets Godzillaʼ -- Chapter 10: Kids and Characters -- Chapter 11: Successful Marketing to Kids -- Chapter 12: In Conclusion -- Notes -- Index |
| Summary |
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick. Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love |
| Analysis |
Child consumers |
|
Child development |
|
Cognition in children |
|
New products |
| Bibliography |
Includes bibliographical references (pages 195-197) and index |
| Subject |
Child consumers.
|
|
Child development.
|
|
Cognition in children.
|
|
New products.
|
|
Child Development.
|
| Author |
Reiher, Robert H.
|
| LC no. |
97033491 |
| ISBN |
0684834480 |
|
