2022

Beyond all boundaries : women empowerment and the Russian sportswear market

Muravsky, Daniel, author

Bingley, U.K. : Emerald Publishing Limited, 2022

 

2024

Business analytical capabilities and artificial intelligence-enabled analytics : applications and challenges in the digital era.

Cham : Springer, 2024

 

2024

Business analytical capabilities and artificial intelligence-enabled analytics : applications and challenges in the digital era.

Cham : Springer, 2024

 

2024

Digital Presences of Organizations

Pinède, Nathalie
1st ed
Newark : John Wiley & Sons, Incorporated, 2024

 

2023

Bananaland : the greatest show in sports

Miller, Brandon, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2022

Launching & building a brand for dummies

Will, Amy, author.

Old Saybrook : Tantor Media, Inc., 2022

 

2022

Mad Koffee : will a local Bangladesh f-commerce company survive in the international arena?

Zaman, Raisa Tasneem, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2022

Launching & Building a Brand For Dummies

Will, Amy, author
1st edition
Hoboken, NJ : For Dummies, 2022

 

2022

Transdisciplinarity

Cham : Springer, [2022]

 

2022

Business recovery in emerging markets : global perspectives from various sectors

Cham : Palgrave Macmillan, [2022]

 

2021

Information spread in a social media age : modeling and control

Muhlmeyer, Michael

[Place of publication not identified] : CRC Press, 2021

 

2019

#Naijaalltheway : evoking the naija spirit through Pepsi advertisement

Mogaji, Emmanuel, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2019

Emirates airline : the new norm of air travel?

Mathe, Kimberly, author

London : International CHRIE, 2019

 

2018

Buzzfeed Inc : native advertising the way forward?

Rishi, Bikramjit, 1978- author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

2018

Disruptive shave technology : considering the Dollar Shave Club model for a UK launch

O'Brien, Justin (Peter Justin), author.

London : SAGE Publications: SAGE Business Cases Originals, 2018

 

2018

Business Hack : the Wealth Dragon Way to Build a Successful Business in the Digital Age

Lee, John



 

2017

Sherlock the Beagle : viral advertising success or public relations disaster?

Robson, Karen, author

London : SAGE Publications Ltd, 2017

 

2017

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly

Scott, David Meerman.
Sixth edition
Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]

 

2016

Verity : in tune with viral marketing

Krost, Peta, author

[London] : SAGE, 2016

 

2015

Twitter power 3.0 : how to dominate your market one tweet at a time

Comm, Joel
Third edition
Hoboken : Wiley, 2015

 

2015

Transmedia marketing : from film and TV to games and digital media

Zeiser, Anne, author.

Burlington, MA : Focal Press, 2015

 

2014

The best digital marketing campaigns in the world II

Ryan, Damian.
Second edition
London ; Philadelphia : Kogan Page, 2014

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2014

Ask, measure, learn : using social media analytics to understand and influence customer behavior

Finger, Lutz, author

Sebastopol : O'Reilly, [2014]

 

2014

Market like you mean it : engage customers, create brand believers, and gain fans for everything you sell

Lautenslager, Al

[Irvine] : Entrepreneur Press, [2014]

 

2014

The social media MBA guide to ROI : how to measure and improve your return on investment

Holloman, Christer

Chichester, West Sussex, United Kingdom : John Wiley and Sons Ltd, 2014

 

2013

Data science for business : what you need to know about data mining and data-analytic thinking

Provost, Foster, 1964-
1st ed


 

2013

Facebook marketing for dummies

Haydon, John.
4th ed


 

2013

Pinterest for business : how to pin your company to the top of the hottest social media network

Loren, Jess.



 

2013

Advanced social media marketing : how to lead, launch, and manage a successful social media program

Funk, Tom, 1965-



 

2012

E-marketing : concepts, methodologies, tools, and applications

Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), [2012]

 

2012

"Squirrel: here i come!" : paradoxes of the brand

Gladkikh, Igor, author

London : Graduate School of Management, St. Petersburg State University, 2012

 

2012

A framework for marketing management

Kotler, Philip.
Fifth edition, International edition
Harlow, England : Pearson Education, [2012]

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2012

Socialnomics : how social media transforms the way we live and do business

Qualman, Erik, 1972-
2nd edition
Hoboken, New Jersey : John Wiley & Sons, 2012

 

2012

Facebook Marketing : an Hour a Day

Treadaway, Chris
2nd ed


 

2011

YouTube and Video Marketing : an Hour a Day

Jarboe, Greg, 1949-
Second edition
Hoboken : Wiley, 2011

 

2011

Marketing communications

Smith, P. R. (Paul Russell), 1957-
5th ed


 

2011

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman
3rd ed


 

2011

Visual marketing : 99 proven ways for small businesses to market with images and design

Langton, David, 1961-



 

2011

YouTube and Video Marketing : an Hour a Day

Jarboe, Greg
2nd ed


 

2010

The next evolution of marketing : connect with your customers by marketing with meaning

Gilbreath, Bob.

New York : McGraw-Hill, [2010]

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2010

Connecting with consumers : marketing for new marketplace realities

Kimmel, Allan J.

Oxford : Oxford University Press, 2010

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2010

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

Scott, David Meerman
2nd ed


 

2010

Mining and analyzing social networks

 

2009

YouTube and video marketing : an hour a day

Jarboe, Greg, 1949-

Chichester : John Wiley, 2009

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2005

Talespin : public relations disasters : inside stories and lessons learnt

McCusker, Gerry, 1962-

London ; Sterling, VA : Kogan Page Ltd., 2005

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2002

MarketingSherpa's Top 25 Case Studies on Marketing with Email Newsletters

 

2001

The e-commerce arsenal : 12 technologies you need to prevail in the digital arena

Gutzman, Alexis D.

New York : AMACOM ; London : McGraw-Hill, [2001]

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