2013

Marketing in the Service Industries : Marketing Service Inds

Foxall, G. R



 

2024

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A
Eighth edition, international edition


Request It 

2023

Zomato Instant : launch of the controversial ten-minute food delivery service

Rai, Soumi, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2022

Tourism and hospitality marketing

Ghosh, P. P., author.
First edition
New Delhi : University Science Press, 2022

 

2022

Services marketing : people, technology, strategy

Wirtz, Jochen, author
Ninth edition
Hackensack, New Jersey : World Scientific Publishing, [2022]

 

2022

Services marketing : people, technology, strategy

Wirtz, Jochen, author.
Ninth edition
New Jersey : World Scientific, [2022]

Request It 

2020

Services marketing issues in emerging economies

Singapore : Springer, [2020]

 

2018

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A., author.
Seventh edition
New York : McGraw-Hill Education, [2018]

 

2018

Essentials of services marketing

Wirtz, Jochen, author
Third edition
Harlow : Pearson Education Limited, 2018

Request It 

2018

Asian Dimensions of Services Marketing

Tang, Esther



 

2018

Services Marketing : Integrating Customer Focus Across the Firm

Zeithaml, Valarie A
7th ed. [International student edition]
New York, NY : McGraw-Hill Education, 2018

 

2018

Services marketing : integrating customer focus across the firm

Zeithaml, Valerie A., author
Seventh edition ; International edition
New York : McGraw -Hill Education, [2018]

Request It 

2017

OYO Rooms : providing affordable hotel stays

Sharma, Tripti Ghosh, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Services marketing : concepts, strategies, & cases \

Hoffman, K. Douglas, author
Fifth edition
Boston : Cengage Learning, 2017

Request It 

2017

Services marketing cases in emerging markets : an Asian perspective

[Switzerland] : Springer, [2017]

Request It 

2017

Services marketing cases in emerging markets : an Asian perspective

[Cham] Switzerland : Springer, [2017]

 

2016

Services marketing

London, United Kingdom : SAGE Publications Ltd, 2016

 

2016

Services marketing : people, technology, strategy

Wirtz, Jochen, author
Eighth edition
New Jersey : World Scientific, [2016]

Request It 

2016

Case studies on marketing in the Indian context

Roy, Kisholoy, author
First edition
New Delhi : Trinity Press, 2016

 

2016

Services marketing : people, terminology, strategy

Wirtz, Jochen
Eighth edition


 

2015

Service management and marketing : managing the service profit logic

Grönroos, Christian, 1947-
Fourth edition
Hershey, PA : John Wiley & Sons, Inc., [2015]

Request It 

2015

Einführung in das Marketing am Beispiel eines Personaldienstleistungsunternehmens : Ein Lehr- und Arbeitsbuch mit mehr als 80 Aufgaben und Lösungen

Wettach, Sven



 

2014

Services Marketing eBook

Lovelock, Christopher
6th ed


 

2014

Effective client management in professional services : how to build successful client relationships

Berkovi, Jack, author

Farnham, Surrey, England : Gower Publishing Limited, [2014]

 

2014

Service Marketing In Ghana

Kuada, John



 

2014

Sales negotiations in professional service firms : an exploratory study on agenda setting and issue management

Prat, Mireia, author

Wiesbaden : Springer Gabler, [2014]

 

2014

Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th-7th, 2014 : Twenty Years of Mass Customization--Towards New

World Conference on Mass Customization and Personalization (7th : 2014 : Aalborg, Denmark)

Cham : Springer, 2014

 

2013

Tourism marketing : on both sides of the counter

Advances in Tourism Marketing Conference (4th : 2011 : Maribor, Slovenia)



 

2013

Key skills for professionals : how to succeed in professional services

Pannett, Alan



 

2013

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Schultz, Mike, 1974-
Second edition
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]

 

2012

Prayer rooms : an augmented or expected benefit? Senayan City Mall Jakarta

Maulana, Amalia E

[Bingley] : Emerald Group Publishing Limited, 2012

 

2012

Services marketing

Chitty, William, author

South Melbourne, Vic. : Oxford University Press, 2012

Request It 

2012

Essentials of services marketing

Wirtz, Jochen, author
Second edition
Jurong, Singapore : Pearson Education South Asia Pte Ltd, 2012

Request It 

2012

Services marketing.

McQuilken, Lisa
[5th rev. ed.]


Request It 

2012

Essentials of services marketing

Wirtz, Jochen.
2nd ed


 

2012

Services marketing

Palmer, Adrian



 

2011

Services marketing

Rao, Rama Mohana
2nd ed


 

2011

Services marketing : an Asia-Pacific and Australian perspective

Lovelock, Christopher H., author
Fifth edition
Frenchs Forest, N.S.W. : Pearson, [2011]

Request It 

2011

Services marketing : concepts, strategies, & cases

Hoffman, K. Douglas, author
Fourth edition
Mason, Ohio : South-Western Cengage Learning, 2011

Request It 

2011

Services marketing : people, technology, strategy

Lovelock, Christopher H.
Seventh Global edition / Christopher Lovelock, Jochen Wirtz
Boston ; London : Pearson Education, 2011

Request It 

2011

Marketing plans for services : a complete guide

McDonald, Malcolm, author.
Third edition


 

2011

Marketing planning for services

McDonald, Malcolm.



 

2010

Services marketing : concepts, strategies and cases

Hoffman, K. Douglas, author
Asia-Pacific edition
South Melbourne, Vic. : Cengage Learning, 2010

Request It 

2010

Handbook of research in mass customization and personalization

World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology)

New Jersey : World Scientific, 2010

Request It 

2010

Handbook of research in mass customization and personalization

World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology)



 

2009

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.
Fifth edition
Boston : McGraw-Hill Irwin, [2009]

Request It 

2009

Services marketing : text and cases

Baron, Steve (J. Steve), author
Third edition
Basingstoke : Palgrave Macmillan, [2009]

Request It 

2009

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan H.
1st ed


 

2008

Interactive services marketing

Fisk, Raymond P.
Third edition
Boston : Houghton Mifflin, 2008

Request It 

2008

Making meaning : how successful businesses deliver meaningful customer experiences

Diller, Stephen.

Berkeley, Calif. : New Riders, [2008]

Request It