2015

Sales promotion decision making : concepts, principles, and practice

Ogden-Barnes, Steve, author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015

 

2012

Sales promotion

Mullin, Roddy.



 

2010

First Steps in Advertising and Sales Promotion

Chunawalla, S. A. (Shabbirbhai Abdulhusain), 1950-
2nd ed


 

2010

Sales promotion : how to create, implement & integrate campaigns that really work

Mullin, Roddy.
5th ed


 

2008

Sales promotion : how to create, implement & integrate campaigns that really work

Mullin, Roddy.
4th ed


 

1998

Advertising and sales promotion strategy

Tellis, Gerard J., 1950- author

Reading, Mass. : Addison-Wesley, [1998]

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1989

Sales promotion

Cummins, Julian.

London : Kogan Page, 1989

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1987

ICC international code of sales promotion

International Chamber of Commerce.

Paris : ICC Publishing, 1987

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2017

Aileron lighting : the sales promotion question

Sivaramakrishnan, Sreeram, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

1997

MasterMinding the store : advertising, sales promotion, and the new marketing reality

Ziccardi, Donald.

New York : J. Wiley, [1997]

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1991

Promotional marketing : ideas & techniques for success in sales promotion

Robinson, William A., 1926-

Lincolnwood, Ill., USA : NTC Business Books, [1991]

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1938

Flexible-participation lotteries : a treatise on flexible-participation prize-drawings, chance games and other sales promotion enterprises, operated for a consideration ; including "Bank night," "Cata

Williams, Francis Emmett, 1877-1959, author.

St. Louis, Mo. : Thomas Law Book Company, 1938

 

2023

Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook

Bayley, Tess



 

2023

Integrated Marketing Communication Creative Strategy from Idea to Implementation

Blakeman, Robyn
4th ed


 

2023

Advertising Media Planning A Brand Management Approach

Kelley, Larry D
5th ed


 

2023

Advances in advertising research. Communicating, designing and consuming authenticity and narrative

International Conference in Advertising (19th : 2021 : Bordeaux, France)

Wiesbaden : Springer Gabler, 2023

 

2023

Knowledge technology and systems : toward establishing knowledge systems science

Singapore : Springer, [2023]

 

2023

Marketing Manga for Success

Yasuda, Takashi



 

2023

Sainsbury’s : a campaign to raise money for schools and the environment

Henry Stewart Talks Ltd 2023

 

2023

What is the external marketing environment?

Hanlon, Annmarie.



 

2023

The yellow duck a marketing case study

Mullin, Roddy.



 

2023

What is marketing promotion?

Hanlon, Annmarie.



 

2022

Strategic Communications in Africa The Sub-Saharan Context

Mangeya, Hugh



 

2022

My Revision Notes

Bayley, Tess



 

2021

Marketing plan promotions

[Place of publication not identified] : Business Professor, 2021

 

2021

Succeed through customer knowledge : a guide to practical customer-originated marketing

Nishiguchi, Kazuki, author

[Place of publication not identified] : [One Peace Ebooks], [2021]

 

2021

Business Marketing Management B2B

Hutt, Michael
12th ed


 

2021

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author
12e
New York, NY : McGraw-Hill Education, [2021]

 

2021

Integrated marketing communications

6th edition / Asia-Pacific Edition
South Melbourne, Victoria, Australia : Cengage, [2021]

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2021

Marketing management : past, present and future

Czinkota, Michael R., author.
4th ed


 

2021

Advertising and promotion : an integrated marketing communications perspective

Belch, George E., author
12th edition
New York : McGraw-Hill, [2021]

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2020

Business and Professional Ethics

Brooks, Leonard J
9th ed


 

2020

Selling With Noble Purpose, 2nd Edition

McLeod, Lisa, author
2nd edition
[Place of publication not identified] : Wiley, 2020

 

2020

The Routledge Companion to Strategic Marketing

Schlegelmilch, Bodo B



 

2020

Marketing management : a cultural perspective

Second edition
London ; New York : Routledge, Taylor & Francis Group, 2020

 

2020

Principles of marketing

Armstrong, Gary (Gary M.), author
Eighth adaptation edition
Melbourne, Victoria : Pearson Education Australia, 2020

 

2020

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951- author
Fourth edition
North Ryde, N.S.W. : McGraw-Hill Education Australia, 2020

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2020

Principles of marketing

Armstrong, Gary (Gary M.), author
Eighth edition
Melbourne, VIC : Pearson Australia (a division of Pearson Australia Group Pty Ltd), 2020

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2019

Promotional marketing

Mullin, Roddy.



 

2019

Shoppernomics : understanding the structure for marketing communications

Mullin, Roddy.



 

2019

Marketing a new route : Norwegian flies London-Singapore

O'Brien, Justin, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

 

2019

They Ask, You Answer, 2nd Edition

Sheridan, Marcus, author
2nd edition
[Place of publication not identified] : Wiley, 2019

 

2019

Women in Greek advertisements in the 1960s

Tsoumas, Johannis, author.

Newcastle upon Tyne : Cambridge Scholars Publishing, 2019

 

2018

Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference

Eurasia Business and Economics Society. Conference (21st : 2017 : Budapest, Hungary)

Cham : Springer, [2018]

 

2018

Promotional marketing

Mullin, Roddy, author.
Second edition
Abingdon, Oxon ; New York, NY : Routledge, 2018

 

2018

Business to business marketing management : a global perspective

Zimmerman, Alan S., 1942- author.
Third edition
Abingdon, Oxon ; New York, NY : Routledge, 2018

 

2018

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author
Eleventh edition
New York, NY : McGraw-Hill Education, [2018]

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2018

Integrated marketing communications

Chitty, William, author
Fifth Asia-Pacific edition
Southbank, Vic. : Cengage, 2018

Request It 

2018

Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference

Eurasia Business and Economics Society. Conference (21st : 2017 : Budapest, Hungary)

Cham : Springer, [2018]

 

2018

Marketing services and resources in information organizations

Yi, Zhixian, author.

Cambridge, MA : Chandos Publishing, An imprint of Elsevier, [2018]