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 entries 1-4
1
E-book
2023

Coca-Cola in Lebanon : challenges, slips, and falls


Elhajjar, Samer I., author

London : SAGE Publications: SAGE Business Cases Originals, 2023

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2
E-book
2020

Coke versus Pepsi : 100 years of contention


Maamoun, Ahmed, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

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3
E-book
2018

Pepsi "live" and learn : all publicity is not good publicity


Allan, David, author

London : SAGE Publications: SAGE Business Cases Originals, 2018

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4
Book
1993

Contemporary cases in consumer behavior


Blackwell, Roger D.
Fourth edition
Fort Worth : Dryden Press : Harcourt Brace College Publishers, [1993]

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Location Call no. Vol. Availability
 MELB  658.8342 Bla/Cci 1993  AVAILABLE
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