2019

Mobile Marketing Management : Case Studies from Successful Practices

Hua, Hongbing



 

2023

Repositioning Victoria's Secret : a "sexy" makeover?

Jayakumar, Tulsi, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2022

Reid & Taylor : the ignominious decline of an iconic brand

John, Kishore Thomas, author

Bingley, U.K. : Emerald Publishing Limited, [2022]

 

2022

JML's "Callisto Lite" : is the brand extension a problem or the product itself?

Aggarwal, Ashita, author

Bingley, U.K. : Emerald Publishing Limited, [2022]

 

2021

Downtown Liquors : happy returns of International Women's Day

Veron, Ilyse, author

London : SAGE Publications: SAGE Business Cases Originals, 2021

 

2021

Microsoft Surface Hub 2S : the higher-education market opportunity

Sawhney, Mohanbir S., author

London : Kellogg School of Management, 2021

 

2020

Situation analysis : MedLung and the TAM-SAM-SOM model

Denault, Jean-François.

London : Henry Stewart Talks, 2020

 

2020

Gogol Bordello and the rise of gypsy punk : a journey from grassroots to mainstream

Renard, Stan, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2020

Lupin : discovery research

Sahay, Arvind, author

London : Indian Institute of Management, Ahmedabad, 2020

 

2020

Situation analysis : MedLung and the TAM-SAM-SOM model

Denault, Jean-François.



 

2020

Yorkshire General Hospital (A)

Thompson, Kenneth R., author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2020

Yorkshire General Hospital (B)

Thompson, Kenneth R., author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2018

FDA labeling : informative or infringement?

Queen, Pamela E., author

London : SAGE Publications: SAGE Business Cases Originals, 2018

 

2018

LEW Auto : getting the wheels turning

Saini, Yvonne, author

London : Wits Business School, 2018

 

2018

Strategic Marketing : Concepts and Cases

Abratt, Russell



 

2017

Mio Amore : surviving brand change in transition economy

Jammulamadaka, Nimruji, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

5FM : youth radio in the digital age

Abratt, Russell, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Dilemma of "Make in India" for Dalmec industrial manipulator S.P.A, Italy

Pandey, Mithilesh, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Compressors Asia Limited : transformation to project marketing firm?

Phadtare, Milind Trivikram, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Balqis restaurant : : how to move on?

Quoquab, Farzana, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Toyota Hilux : how South Africa's top pickup battled market challenges

Pheko, Samenthea, author

Bingley, U.K. : Emerald Publishing Limited, 2017

 

2017

Business marketing management : B2B

Hutt, Michael D., author.
Twelfth edition
Boston, MA : Cengage Learning, [2017]

 

2017

Housinganywhere.com (a)

Ghahvechi, Arefeh, author

London : SAGE Publications Ltd, 2017

 

2017

Housinganywhere.com (b)

Ghahvechi, Arefeh, author

London : SAGE Publications Ltd, 2017

 

2016

AirAsia : indeed the sky's the limit!

Ahmad, Rizal, author

[London] : SAGE, 2016

 

2016

JustFoodForDogs : the world's first dog kitchen

Rapier, Stephen M., author

[London] : SAGE, 2016

 

2016

The case of Synthroid (A) : marketing a drug coming off patent

Tybout, Alice M., author

[London] : SAGE, 2016

 

2016

The case of Synthroid (B) : marketing a drug coming off patent

Tybout, Alice M., author

[London] : SAGE, 2016

 

2016

Alcoa & the auto industry

Rosenthal, Jean W., 1945- author.

[London] : SAGE, 2016

 

2016

GiveIndia : the business of philanthropy

Tripathi, Sanjeev, author

[London] : SAGE, 2016

 

2016

Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership

Anderson, Eric T., author

[London] : SAGE, 2016

 

2016

IZZi Gadgets : sizing up the market opportunity

Shanahan, Doreen E., author

[London] : SAGE, 2016

 

2016

Thirsty dog! and thirsty cat! : is the second time a charm?

Palmer, Lynda, author

[London] : SAGE, 2016

 

2016

Ziroom : creating quality rental living

Yu, Chungling, author

[London] : SAGE, 2016

 

2016

Beleza Natural : marketing strategies for empowering social change

Chernev, Alexander, author

London : Kellogg School of Management, 2016

 

2015

ALLISCO : pricing multiple joint products

Singh, Gaganpreet

[Bingley] : Emerald Group Publishing Limited, 2015

 

2015

Innovative business solutions : extreme customization at affordable price

Kumar, Ashok, author

London : NeilsonJournals Publishing, 2015

 

2013

Assessing algorithms for selecting countries to market new products to low-income consumers

Metzger, Michael D

[Bingley] : Emerald Group Publishing Limited, 2013

 

2013

Business marketing management : B2B

Hutt, Michael D
11th ed


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2013

Marketing management and strategy : an African casebook

 

2012

"One life, one chance" : Cordlife Sciences India Pvt. Ltd. Preserving the precious gift

Paul, Rik

[Bingley] : Emerald Group Publishing Limited, 2012

 

2012

Fast Trax : the Indian QSR chain

Nasreen, Reshma

[Bingley] : Emerald Group Publishing Limited, 2012

 

2012

Ren‐Er Co : how to be successful with marketing plan

Reyes-Mercado, Pável

[Bingley] : Emerald Group Publishing Limited, 2012

 

2012

A framework for marketing management

Kotler, Philip.
Fifth edition, International edition
Harlow, England : Pearson Education, [2012]

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2011

Market entry of a western company in the Middle East

Brandmeier, Rupert A

[Bingley] : Emerald Group Publishing Limited, 2011

 

2011

Gulfire : in line of fire

Rajagopal, Shambavi

[Bingley] : Emerald Group Publishing Limited, 2011

 

2011

Marketing strategy

Ferrell, O. C.
Fifth edition
Mason, OH : South-Western Cengage Learning, [2011]

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2009

Strategic marketing

Cravens, David W.
Ninth edition
Boston : McGraw-Hill Irwin, [2009]

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2009

Marketing management : knowledge and skills

Peter, J. Paul.
Ninth edition
Boston : McGraw-Hill Irwin, [2009]

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2008

The development of marketing management : the case of the USA, c. 1910-1940

Usui, Kazuo, 1953-