2024

Green marketing mix for coffee? : A case on Nescafé

Mare, Zivai, active 2024, author

London : SAGE Publications: SAGE Business Cases Originals, 2024

 

2024

Green marketing and entrepreneurship

Nygaard, Arne, author.

Cham : Springer, [2024]

 

2023

The virtues of green marketing : a constructive take on corporate rhetoric

Bengtson, Erik, author

Cham : Palgrave Macmillan, 2023

 

2022

Green marketing in emerging economies : a communications perspective

Cham : Palgrave Macmillan, [2022]

 

2021

Green marketing and management in emerging markets : the crucial role of people management in successful implementation

 

2021

Green marketing in emerging markets : strategic and operational perspectives

Cham : Palgrave Macmillan, [2021]

 

2017

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Ottman, Jacquelyn A., author

London : Routledge, 2017

 

2011

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding

Ottman, Jacquelyn A

Sheffield [England] : Greenleaf Publishing : Berrett-Koehler, [2011]

 

2008

Green marketing and the Trade Practices Act

Australian Competition & Consumer Commission.

Canberra : Australian Competition and Consumer Commission, 2008

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1998

The myth of green marketing : tending our goats at the edge of apocalypse

Smith, Toby Maureen, 1947- author.

Toronto, Ontario : University of Toronto Press, 1998

 

1996

Green marketing & management : a global perspective

Wasik, John F.

Cambridge, Mass. : Blackwell Business, 1996

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1996

Green marketing in a unified Europe

 

1993

Green marketing

Ottman, Jacquelyn A.

Lincolnwood, Ill., USA : NTC Business Books, [1993]

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2010

Black is the new green : marketing to affluent African Americans

Burnett, Leonard E., 1964-
First edition
New York : Palgrave Macmillan, 2010

 

2025

Disruptions, diversity, and ethics in marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024

International Conference on Advanced Marketing Practice (1st : 2024 : Almería, Spain)

Cham : Springer, [2025]

 

2025

Digital economy. Emerging technologies and business innovation : 9th International Conference on Digital Economy, ICDEc 2024, Rabat, Morocco, May 9-11, 2024, proceedings.

International Conference on Digital Economy (9th : 2024 : Rabat, Morocco)

Cham : Springer, [2025]

 

2024

Artificial intelligence-augmented digital twins

 

2024

Tony's Chocolonely : sustainable, ethical business and supply chain

Beacom, Emma, author

London : SAGE Publications: SAGE Business Cases Originals, 2024

 

2024

Responsible Marketing for Well-Being and Society A Research Companion

Saren, Michael



 

2024

When ethical meets ramen : Noodle Stand Tokyo

Tan, Caroline, author

London : SAGE Publications: SAGE Business Cases Originals, 2024

 

2024

Greener Products The Making and Marketing of Sustainable Brands

Iannuzzi, Al
3rd ed


 

2024

Shifting the Marketing Mindset : A Toolkit to Drive Sustainable Transformation

Millard Dereudre, Clara

Taylor and Francis Group 2024

 

2024

Sustainable horizons for business, education, and technology : interdisciplinary insights

Singapore : Springer, [2024]

 

2024

Board diversity and corporate governance

Cham : Springer, 2024

 

2024

Business in uncertainty : evolution, transformation and adaptation across disciplines and typologies

Cham : Palgrave Macmillan, 2024

 

2024

Transfer, diffusion and adoption of next-generation digital technologies : IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023,

IFIP WG 8.6 International Conference on Transfer and Diffusion of IT (2023 : Nagpur, India)

Cham : Springer, [2024]

 

2024

Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Palazzo, Maria



 

2024

Consumer Behaviour and Digital Transformation

Gbadamosi, Ayantunji



 

2024

Sustainable Marketing Planning

Richardson, Neil
2nd ed


 

2024

Sustainability in Marketing Practice Strategies for Industry 4. 0

Chattopadhyay, Subrata



 

2024

Non-profit organisations.

Cham : Palgrave Macmillan, 2024

 

2024

Sustainability, stakeholders and marketing in the textile sector : conceptual and practical cases for the Americas

Singapore : Springer, [2024]

 

2024

Responsible corporate leadership towards attainment of sustainable development goals

Singapore : Springer, [2024]

 

2024

Shifting the marketing mindset : a toolkit to drive sustainable transformation

Millard Dereudre, Clara, author.

New York, NY : Routledge, 2024

 

2024

Artificial intelligence, digitalization and regulation : a legal framework for business

Cham : Springer, [2024]

 

2024

Sustainable development seen through the lenses of ethnoeconomics and the circular economy

Cham : Springer, [2024]

 

2023

Emerging green theories to achieve sustainable development goals

Khan, Syed Abdul Rehman, 1987- author.

Singapore : Springer, [2023]

 

2023

The fourth Industrial Revolution in Africa : exploring the development implications of smart technologies in Africa

Cham : Springer, [2023]

 

2023

Business for sustainability.

 

2023

Contemporary discouse of halal and Islamic entrepreneurship : trends and future opportunities

Singapore : Springer, [2023]

 

2023

Net Zero climate commitments : realistic goal or branding exercise?

Isaacs, Andrew, author

London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2023

 

2023

Footprint and entrepreneurship : global green initiatives

Singapore : Springer, [2023]

 

2022

Patent Law, Green Technology and Innovation

Singh, Ankit



 

2022

An apology comparison : a case study of two different discursive leadership approaches

Minei, Elizabeth M., author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2022

New public management in Africa : contemporary issues

Cham : Palgrave Macmillan, [2022]

 

2022

Advances in tourism, technology and systems.

International Conference on Tourism, Technology & Systems (2021 : Cartagena de Indias, Colombia)

Singapore : Springer, 2022

 

2022

Dealing with socially responsible consumers : studies in marketing

Singapore : Palgrave Macmillan, 2022

 

2022

Blackrock, Inc : is ESG investment a defensible strategy?

Dilts, Brennan, author

London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2022

 

2022

Sustainable Marketing and Customer Value

Chattopadhyay, Subrata



 

2022

Steeling the race: "Green steel" as the new clean material in the automotive sector

Muslemani, Hasan VerfasserIn.

[Oxford] The Oxford Institute for Energy Studies March 2022