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1
Streaming audio
2023

Building distinctive brand assets


Romaniuk, Jenni, author.
[First edition]
[Place of publication not identified] : Ascent Audio, 2023

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2
E-book
2022

International luxury brand strategy


Lu, Pierre Xiao, author
First Edition
London ; New York : Routledge, Taylor and Franics Group, 2022

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3
Streaming video
2022

Zomato repositioning amid COVID-19


Suresh, K. G., (Makhanlal Chaturvedi National University of Journalism & Communication, India)



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4
E-book
2022

Sustainable luxury : an international perspective




Cham : Palgrave Macmillan, [2022]

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5
E-book
2021

Positioning for advantage techniques and strategies to grow brand value


Whitler, Kimberly A., author.

New York : Columbia University Press, [2021]

Rating:

 
6
E-book
2021

Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19


Kahn, Barbara E., author.
Updated and expanded edition
Philadelphia : Wharton School Press, [2021]

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11
E-book
2020

Strategic Brand Management and Development


Lalaounis, Sotiris, author
1st edition
Routledge, 2020

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12
E-book
2020

Strategic brand management : building, measuring, and managing brand equity


Keller, Kevin Lane, 1956- author.
Fifth edition, Global edition
Upper Saddle River : Pearson, [2020]

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13
Book
2020

Strategic brand management : building, measuring, and managing brand equity


Keller, Kevin Lane, 1956-, author
Fifth edition, Global edition
Upper Saddle River : Pearson, 2020

Rating:

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Location Call no. Vol. Availability
 MELB  658.827 Kel/Sbm 2020  AVAILABLE
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14
E-book
2019

Overexposure of a luxury brand : Coach Inc.'s distribution and image problem


Wilson, Matthew, author

London : SAGE Publications: SAGE Business Cases Originals, 2019

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15
E-book
2019

International luxury brand strategy



1st
London : Routledge, 2019

Rating:

 
16
E-book
2018

The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption


Kahn, Barbara E., author.

Berkeley : Wharton Digital Press, 2018

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17
E-book
2017

Cricket South Africa's Protea Fire brand


Mazinter, Luisa, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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18
E-book
2017

Mio Amore : surviving brand change in transition economy


Jammulamadaka, Nimruji, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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19
E-book
2017

Peri-Peri Original : the expansion decision in Pakistan


Kashif, Muhammad, author

Bingley, U.K. : Emerald Publishing Limited, 2017

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21
E-book
2017

The indestructible brand : crisis management in the age of social media


Sharma, Venke, author

New Delhi, India : SAGE Publications India Pvt Ltd ; Thousand Oaks, California, USA : SAGE Publications Inc, 2017

Rating:

 
22
E-book
2017

Advances in luxury brand management




Cham, Switzerland : Palgrave Macmillan, [2017]

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23
E-book
2017

Global brand strategy : world-wise marketing in the age of branding


Steenkamp, Jan-Benedict E. M., author.

London, United Kingdom : Palgrave Macmillan, [2017]

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24
E-book
2016

BA Comair/kulula.com : getting the balance right?


Maunder, Petra Krost, author

[London] : SAGE, 2016

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25
E-book
2016

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them


Light, Larry, author
Second edition
Old Tappan, New Jersey : Pearson Education, [2016]

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26
27
28
E-book
2015

Asian brand strategy : building and sustaining strong global brands in Asia


Roll, Martin, 1967- author.
Revised and updated, Second edition
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015

Rating:

 
30
Streaming video
2014

Managing brands in Asia


Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

Rating:

 
33
Streaming video
2014

AmorePacific and the magic of Korean beauty


Roll, Martin, 1967- presenter.

London : Henry Stewart Talks, 2014

Rating:

 
34
E-book
2013

Grow the core : how to focus on your core business for brand success


Taylor, David, 1964-

Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]

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35
E-book
2013

Corporate reputation


Carreras, Enrique
1st ed


Rating:

 
36
Book
2013

Strategic brand management : building, measuring, and managing brand equity


Keller, Kevin Lane, 1956-
Fourth edition, Global edition
Harlow [etc.] : Pearson, cop. 2013

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39
E-book
2013

Strategic brand management : building, measuring, and managing brand equity


Keller, Kevin Lane, 1956- author.
4e, Global edition
Harlow, Essex : Pearson, [2013]

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43
Book
2012

Strategic brand management : a European perspective


Keller, Kevin Lane, 1956-
Second edition
Harlow, England : New York : Financial Times/Prentice Hall, [2012]

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45
E-book
2012

Beauty and the beast : Proctor & Gamble's SK-II incidents


Whiteman, Gail, author

London : Rotterdam School of Management, Erasmus University, 2012

Rating:

 
46
E-book
2012

Strategic Brand Management


Keller, Kevin
4th ed
Harlow, United Kingdom : Pearson Education Limited, 2012

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48
Book
2012

The new strategic brand management : advanced insights and strategic thinking


Kapferer, Jean-Noël.
Fifth edition
London ; Philadelphia : Kogan Page, 2012

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50
Book
2011

Perspectives on brand management



First edition
Prahan, Vic. : Tilde University Press, 2011

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