1999

Creating brand loyalty : the management of power positioning and really great advertising

Czerniawski, Richard D.

New York : AMACOM ; London : McGraw-Hill, 1999

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2016

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty

Smith, Gerald, 1953- author

Old Tappan, New Jersey : Pearson Education, [2016]

 

2009

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Harden, Leland



 

2009

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Harden, Leland.



 

2024

Consumer behavior in practice : strategic insights for the modern marketer

Chan, Eugene, author

Cham : Palgrave Macmillan, 2024

 

2024

Sustainable approaches and business challenges in times of crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023

International Conference on Modern Trends in Business, Hospitality, and Tourism (3rd : 2024 : Cluj-Napoca, Romania)

Cham : Springer, [2024]

 

2024

Technology-driven business innovation : unleashing the digital advantage.

Cham, Switzerland : Springer, [2024]

 

2023

Extending ChatGPT with the Rest API and plug-ins

[First edition]
[Place of publication not identified] : O'Reilly Media, Inc., 2023

 

2023

Integrated Marketing Communication Creative Strategy from Idea to Implementation

Blakeman, Robyn
4th ed


 

2023

Enterprise cyber risk management as a value creator : leverage cybersecurity for competitive advantage

Chaput, Bob, author



 

2023

Perspectives in Sustainable Management Practices

Chakrabarti, Satyajit



 

2023

E-business : digital empowerment for an intelligent future : 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings.

Wuhan International Conference on e-Business (22nd : 2023 : Wuhan, China)

Cham, Switzerland : Springer, 2023

 

2023

Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City. BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

Big Data Analytics for Cyber-Physical System in Smart City (Conference) (4th : 2022 : Online)

Singapore : Springer, 2023

 

2023

Brand storytelling : put customers at the heart of your brand story

Rodriguez, Miri, author
Second edition
London ; New York, NY : Kogan Page, 2023

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2023

Summer of recalls at Trader Joe's

Lawrence, Kelsey, author

London : SAGE Publications: SAGE Business Cases Originals, 2023

 

2023

Make America fit again : CrossFit's articulation with authoritarian populism

Edmonds, Shaun E., author

Singapore : Palgrave Macmillan, [2023]

 

2023

The Expert Guide to Retail Pricing An Analytics-Based Approach to Maximise Margins

Gange, Kiran



 

2022

Building a Brand That Your Customers Will Love

, Madecraft speaker

Carpenteria, CA linkedin.com, 2022

 

2022

Marketing Recorded Music How Music Companies Brand and Market Artists

Donham, Tammy
4th ed


 

2022

Personal Branding in the Knowledge Economy The Inter-Relationship Between Corporate and Employee Brands

Kucharska, Wioleta



 

2022

Brands and Consumers A Research Overview

Singh, Jaywant



 

2022

Why External Data Needs to Be Part of Your Data and Analytics Strategy

Stec, Joseph, author
1st edition
O'Reilly Media, Inc., 2022

 

2022

Should Spotify bring voice assist technology to the smart speaker market?

Diller, Christopher, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

 

2022

Advances in information communication technology and computing : proceedings of AICTC 2021

International Conference on Advances in Information Communication Technology and Computing (3rd : 2021 : Bikaner, India)

Singapore : Springer, 2022

 

2022

From grand challenges to great solutions : digital transformation in the age of COVID-19 : 20th Workshop on e-Business, WeB 2021, virtual event, December 11, 2021, revised selected papers

Workshop on E-Business (20th : 2021 : Online)

Cham : Springer, 2022

 

2021

Brainfluence

Dooley, Roger, 1952- author.
[1o edición]
[Place of publication not identified] : BookaVivo, 2021

 

2021

Ready, launch, brand : the lean marketing guide for startups

Zeewy, Orly, author.

Boca Raton, FL : Routledge, 2021

 

2021

Advances in national brand and private label marketing : eighth international conference, 2021

International Conference on Research on National Brand & Private Label Marketing (8th : 2021 : Online)



 

2021

Cross-cultural design : experience and product design across cultures : 13th International Conference, CCD 2021, held as part of the 23rd HCI International Conference, HCII 2021, Virtual event, July 2

CCD (Conference) (13th : 2021 : Online)

Cham, Switzerland : Springer, [2021]

 

2021

SOFSEM 2021: theory and practice of computer science : 47th International Conference on Current Trends in Theory and Practice of Computer Science, SOFSEM 2021, Bolzano-Bozen, Italy, January 25-29, 202

SOFSEM (Conference) (47th : 2021 : Online)

Cham : Springer, [2021]

 

2021

The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces

Cham : Palgrave Macmillan, [2021]

 

2020

Coke versus Pepsi : 100 years of contention

Maamoun, Ahmed, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2020

Building Brand Communities How Organizations Succeed by Creating Belonging : How Organizations Succeed by Creating Belonging

Jones, Carrie Melissa



 

2020

Building brand communities : how organizations succeed by creating belonging

Jones, Carrie Melissa, author.
First edition
Oakland, CA : Berrett-Koehler Publishers, [2020]

 

2020

Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Das, Subhankar



 

2020

Brand choice and loyalty : evidence from Swiss car registration microdata

Meier, Beat

Wiesbaden : Springer Gabler, 2020

 

2020

How to Start A Career in Digital and Web Analytics

Batra, Anil, author
1st edition
Packt Publishing, 2020

 

2019

Building a Creative Online Community

Ahrens, Justin speaker

Carpenteria, CA linkedin.com, 2019

 

2019

Experiential marketing : consumer behaviour, customer experience and the 7Es

Batat, Wided, author.

Abingdon, Oxon ; New York, NY : Routledge, [2019]

 

2019

The Consumer Culture Theory of Brands

Pennington, Robert



 

2019

The Airbnb Way 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Michelli, Joseph A., 1960- author.



 

2019

Hubert Platt : fast Fords of the "Georgia Shaker"

Platt, Allen, 1963- author.

Forest Lake, MN : CarTech, Inc., [2019]

 

2018

Indomie noodles in Africa : lessons on digital and cultural branding

Uzo, Uchenna, author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

2018

On chocolate loyalty : Kukoos need to reposition?

Sarkar, Ashutosh, author

London : Indian Institute of Management, Kozhikode, 2018

 

2017

Fashion Ethics

Thomas, Sue, author
First edition
London : Taylor and Francis, 2017

 

2017

Dell Inc. : managing reputation in the blogosphere (A)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2017

Dell Inc. : managing reputation in the blogosphere (B)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2017

Party On! : Political Parties from Hamilton and Jefferson to Trump

White, John Kenneth
2nd ed


 

2017

Branding of Emerging Nations : a Multidisciplinary Perspective

Deb, Madhurima



 

2017

The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility

Martin, Gail, 1962- author.

Wayne, N.J. : Career Press, [2017]