Title Marketing to women using social media / Holly Buchanan

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (48 min.) Series Marketing to women Henry Stewart talks. Marketing & management collection. Marketing to women : understanding how women buy and how to gain your share of this crucial market Contents Why you need to use social media to market to women -- A woman's buying process and how it's different from a man's buying process -- What marketing elements are effective with women -- Social media strategy -- What is your brand's voice -- Online video -- Blogs -- Blogger outreach -- Twitter -- Facebook Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Social media. Women consumers -- Marketing social media. Social media. Form Streaming video

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