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Title Hero and hero-worship : fandom in modern India / edited by Rahul Chaturvedi, Hariom Singh, Anita Singh
Published Wilmington, Delaware : Vernon Press, [2020]


Description 1 online resource (xi, 182 pages) : illustrations (some color)
Series Series in Critical Media Studies
Series in critical media studies.
Contents List of figures and tables -- Acknowledgements -- Foreword -- 1. Introduction: Hero and hero-worship: understanding fandom in modern India -- 2. Discourse on fandom in modern India: where do we stand? -- 3. Stardom: deceiving the 'self' -- 4. Discursive power of enigmatic stars: dynamics of celebrity culture -- 5. The cult of Aamir Khan: a cultural study of Indian fandom -- 6. Soap opera stars as corporate commodities: the political economy of television stardom -- 7. Celebrity endorsements in advertisements: influence on the buying behavior of the youth -- 8. Bewitching Bombay: a reflection on the fandom of an urban space -- 9. Fandom of Banaras: beats' guiding star of east -- 10. Cultural politics of war-heroes: revisiting the soldier bio-icons of Jammu -- 11. Indigenous heroes of nature and culture: fashioning environmental fandom in Hodesum -- 12. What my hero means to me: the confession of a Batman enthusiast -- List of contributors -- Index
Bibliography Includes bibliographical references and index
Notes Print version record; online resource viewed August 23, 2021
Subject Popular culture -- India
Heroes -- India
Hero worship -- India
Hero worship.
Popular culture.
Form Electronic book
Author Chaturvdei, Rahul, editor
Singh, Hariom, editor
Singh, Anita, 1963- editor.
ISBN 9781648890826