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Author Perumal, Vimendree, author

Title VITALITE Zambia Ltd : the intersection of solar energy technology and mobile money in Zambia (case A) / Vimendree Perumal, Ralph Hamann and John Fay
Published London : Graduate School of Business, University of Cape Town, 2018
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Case A finds the Zambian energy startup VITALITE Ltd in April 2015, months after launching their first viable product pay-as-you-go solar home system (PAYGO SHS). The case follows the founders and their teammates as they consider an expansion strategy that addresses issues around their payment and distribution models. Ultimately, as a social enterprise with a mission to provide energy to rural households at the "bottom of the pyramid" (BoP), VITALITE must find a way to align their distribution and payment strategy with their marketing strategy. To do this, VITALITE explores various expansion approaches, including the expansion of their geographic footprint and internal infrastructure; integration of a cashless payment option via a mobile money platform; and formation of a distribution network through agricultural dealers in rural areas. In this case, these common challenges of startup business development are compounded by the emerging market context in Zambia. VITALITE must strategise within some specific constraints, including the geographic dispersion of the population, limited financial inclusion and literacy, and low rates of mobile money adoption and usage. The case concludes with the VITALITE team still debating the merits of their different options, leaving students to perform their own analysis and make proposals for the way forward
Notes Originally Published InPerumal, V., Hamann, R., and Fay, J. (2018). VITALITE Zambia Ltd: The intersection of solar energy technology and mobile money in Zambia (case A). 2018-15A. Cape Town, South Africa: Graduate School of Business, University of Cape Town
Description based on XML content
Subject VITALITE Ltd -- Case studies
New business enterprises -- Zambia -- Management -- Case studies
Solar energy industries -- Zambia -- Case studies
New business enterprises -- Management.
Solar energy industries.
Genre/Form Case studies.
Form Electronic book
Author Fay, John, active 2018, author
Hamann, Ralph, author.
ISBN 1526495023