Description |
1 online resource : illustrations |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans' declining stadium attendance and proposing recommendations to the Pac-12 Commissioner's office. Particularly, students are expected to detail the reasons for fans' declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University's ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge |
Notes |
Originally Published InAbeza, G., O'Reilly, N., Kashuck, K., Law, J., & Speck, A. (2018). College Sport and Declining Stadium Attendance: Designing Adaptive Strategies. Case Studies in Sport Management, 7(1), 4-10 |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Sports administration.
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College sports -- Management.
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Sports spectators.
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spectators (event observers)
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College sports -- Management
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Sports administration
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Sports spectators
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Genre/Form |
Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
O'Reilly, Norm, 1973- author.
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Kashuck, Kyle, author
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Law, Joshua, author
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Speck, Alexandra, author
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ISBN |
9781529706789 |
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1529706785 |
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