| Description |
1 online resource (1 streaming video file (38 min.) : color, sound) |
| Series |
Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 |
|
Henry Stewart talks. Business & management collection. Marketing to women
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| Contents |
Contents: Motherhood -- What women want turned into a career -- A guy's perspective -- Pregnancy suit experience -- Mom project and Light Iris -- Draw today's mom -- Duality of motherhood -- Psycho: why we're scared -- Paying attention to behavior and attitude -- Consumer's power -- Mom's market -- Financial management in the household -- What's a marketer to do? -- Mom's circle of influence -- Moms online -- US adult internet users and penetration -- Mom bloggers -- Factors in evaluating online ads -- Online marketing communication preferences -- Personal email usage -- Books on marketing to moms -- Platforms to use |
| Notes |
Animated audio-visual presentation with synchronized narration |
|
Title from title frames |
| Restricted |
Access restricted to subscribers |
| Notes |
Mode of access: World Wide Web |
| Subject |
Mothers.
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|
Women consumers -- Marketing
|
| Form |
Streaming video
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