Title The 50-plus market : the importance of demographics and geodemographics / John Rae

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (57 min.) : color, sound) Series Marketing to the older consumer : techniques to target the fastest growing population demographic, 2056-4570 Henry Stewart talks. Business & management collection. Marketing to the older consumer Contents Contents: Introductory statistics on the 50-plus market -- Demographic changes 1991 to 2001 -- Spending power of the 50-plus -- Preferred use of spare time -- Segmenting the 50-plus market -- The future of the 50-plus market Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Geodemographics. Marketing. Older consumers. Form Streaming video

Other Titles Fifty-plus market : the importance of demographics and geodemographics

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