Title The case of a single brand corporation / Gabor Forgacs

Published London : Henry Stewart Talks, 2009

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (42 min.) : color, sound) Series Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, 2056-4570 Henry Stewart talks. Business & management collection. Branding and product specialization in hotels Contents Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Branding (Marketing) Hotels. Form Streaming video

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