Title The brand game : club vs. country : different approaches, same goal : building equity and value / Ed Coan

Published London : Henry Stewart Talks, 2008

Online access available from: HSTalks Business & Management Collection    View Resource Record

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Description 1 online resource (1 streaming video file (48 min.) : color, sound) Series Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies, 2056-4570 Henry Stewart talks. Business & management collection. Sport marketing Contents Contents: What is a brand? -- Local football club as a brand -- an example of Watford football club -- National football team as a brand -- Fundamental differences between club and country Notes Animated audio-visual presentations with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Sports -- Marketing. Form Streaming video

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