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Author Lupton, Nathaniel C., author

Title Pacari chocolate : preserving biodiversity, living without regret / Nathaniel C. Lupton, (Faculty of Management, University of Lethbridge, Lethbridge, Canada), Ang̐Μưelica S̐Μưanchez, (Facultad de Econom̐Μưia y Ciencias Empresariales, Universidad Esp̐Μưiritu Santo - UEES, Guayaquil, Ecuador), Annette Kerpel, (Faculty of Management and Health Sciences, University of Lethbridge, Lethbridge, Canada)
Published Bingley, U.K. : Emerald Publishing Limited, 2018
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource (13 pages) : 34 illustrations
Series Emerald Emerging Markets Case Studies, 2045-0621 ; volume 8, issue 1
Summary Pacari Chocolate is the flagship brand of SKS Farms CIA Ltda., located in Quito, Ecuador. The company specializes in organic chocolate production which it sells in Ecuador and exports to other Latin American, European and North American markets. The company began operation in 2002, founded by Carla Barbot©đ and her husband Santiago Peralta. Carla is the Director of SKS and Santiago is General Manager. The case is set just after Santiago negotiated a deal to supply Emirates Airlines with mini bars to be distributed to flight passengers. Santiago is excited about this new deal, which will provide a new revenue stream, enhance brand image and potentially create new customers. Carla and Santiago pursue excellence with their products, as evidenced by over 160 awards, many globally recognized. However, their mission is also very much social in that they seek to improve the lives of Andean farmers, indigenous peoples and broader Ecuadorean society. The principle author uses this case in a course on innovative approaches to engaging emerging market opportunities, in which shared (social + economic) value and the formation of strong national industries are key outcomes, to be addressed through complementary market and non-market entrepreneurship strategies
Notes Expected learning outcomes are as follows: to identify the contextual challenges faced by an emerging market firm, and explain what must be done to overcome them; to identify the role of a firm in developing a national competency in an agricultural product industry; to demonstrate the creation of "shared value" and examine how the social mission of a company can reinforce and sustain its economic value creating activities; and to generate and evaluate options for developing international markets when a firm has limited resources to invest in marketing activities
Teaching Notes are available for educators only. Please contact your library to gain login details
Includes index
Bibliography Includes index and bibliographical references
Audience Undergraduate, Masters
Subject Social entrepreneurship
International business enterprises
Business & Economics -- Development -- Business Development.
Business strategy.
Genre/Form Case studies.
Form Electronic book
Author S̐Μưanchez, Ang̐Μưelica, active 2018, author
Kerpel, Annette, author