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Book Cover
Author Charron, David, active 2018, author

Title Abra : a global p2p payment solution / David Charron, Denisse Halm
Published London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2018
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case focuses on Abra in March 2017, immediately following the launch of its smartphone app, which allowed for "peer-to-peer" transfer of money in 50 different currencies worldwide--often for cross-border remittances--by piggybacking upon the Bitcoin's ecosystem. By using this app, customers could bypass the traditional but cumbersome multiple-step transfer of money--and relatively high handling fees--offered by banks and other financial institutions. Like similar "fin-tech" start-ups, Abra's CEO, Bill Barhydt and his management team were now engaged in how they might be able to extend their "non-custodian" Bitcoin wallet platform to new markets and applications, taking advantage of new mobile technologies and changing consumer habits to further disrupt traditional banking services and products, But what is the probability of success for Abra and the associated risks of customer acceptance?
Notes Originally Published InCharron, D., & Halm, D. (2017). Abra: A Global P2P Payment Solution. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Description based on XML content
Subject Barhydt, Bill
Abra Cadabra Software, Inc.
Bitcoin -- Case studies.
Digital currency -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Halm, Denisse, author
ISBN 1526474735
9781526474735 (ebook)
Other Titles Abra : a global peer-to-peer payment solution