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Author Hoffman, Alan N. (Alan Nathan), 1954- author

Title A123 Systems : a new lithium-ion battery system for electric and hybrid cars / Alan N. Hoffman
Published London : Rotterdam School of Management, Erasmus University, 2011
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Building an innovative company in a high-tech industry carries both benefits and risks. Often, competition is low due to entry barriers. However, the costs of developing advanced technology can be significant.A123 Systems, a company built on green energy storage technology, exemplifies the benefits and risks inherent in nascent industries. Strategically, A123 must balance overhead, production, and development costs against revenues received within an undeveloped market. While government incentives abound within this newly emerging industry, the company must align strategy and operations with the realization that these incentives will not always be available to subsidize its operations
Notes Originally published in Hoffman, A. (2011). A123 Systems: A new lithium-ion battery system for electric and hybrid cars. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject A123 Systems
New business enterprises.
Strategic planning.
Form Electronic book
ISBN 9781526427366 (ebook)